Weinan Hu

I am a researcher working at the intersection of quantitative marketing, structural econometrics, and digital platforms. My current work focuses on consumer search and match-value distributions, recommender systems as markets, and the empirical analysis of online misinformation.

I am preparing to apply for a PhD in Quantitative Marketing in the coming cycle.

Interests

  • Structural models of consumer choice and search
  • Recommender systems, attention markets, novelty / diversity as design objectives
  • Empirical analysis of online platforms (advertising, misinformation)

Currently

  • Working with collaborators at INSEAD on agentic / AI-mediated consumer behavior
  • Independent projects on match-value distributions in long-tail consumption (Steam, Last.fm)

See Research for more.